Oligopoly of Cinema Business in Thailand and the Role of Alternative Spaces in Promoting Diversity in Film System

Abstract

This article examines small-scale spaces for film screening which the authors define as “alternative spaces”. Concepts and organization of these spaces are different from the mainstream cinema business that is profit-driven. This article focuses on the relationship between the alternative spaces and the oligopoly of cinema business in Thailand.

          It is found that under the circumstances of the oligopoly, the establishment of alternative spaces for film screening plays a role in film system in terms of benefits for film contributors and film audiences and society. The owners of the alternative spaces have managed to curate films in various contents and genres for viewers which has in turn promoted diversity in film system. However, as non-profit driven business, the alternative spaces have faced obstacles affecting the sustainability of the business. This article suggests that government organizations should play a major part in supporting small-scale or alternative spaces for film screening considering that these are cultural spaces that will benefit society on a long-term basis.     

Keywords: Oligopoly / Alternative Space / Film Screening / Film Business