The Creative Environmental Graphic Design for Yannawa Riverfront

Authors

  • Tanongjit Imsomang คณะศิลปกรรมศาสตร์ มหาวิทยาลัยธุรกิจบัณฑิตย์
  • Ua-Endoo Disakul Na Ayudhya Faculty of Fine and Applied Arts, Dhurakij Pundit University, Bangkok. Thailand

Keywords:

Graphic Design, Signage, Creative City

Abstract

The Yannawa Riverfront Project is planning to developed into the public space area in the future to improve their life, cultural and social connectivity. The purpose of this study is to research and design the creative signage to helping and promoting Yannawa to be recognition as a creative place and to support their place events and activities. This study was a mix-method research design focusing on design thinking process by used in-depth interview with 2 experts from Creative city and Environmental graphic design and used questionnaire with 138 local communities. For Signage design considerations were taken into Graphic elements, Signage design criteria and UNESCO Creative cities criteria. The results may suggest that the adjustable and movable signage Type B can be support creative activities as well as promote local identity in Yannawa District and also correspondent to the concept of Thailand's creative cities.

 

Author Biographies

Tanongjit Imsomang, คณะศิลปกรรมศาสตร์ มหาวิทยาลัยธุรกิจบัณฑิตย์

Faculty of Fine and Applied Arts, Dhurakij Pundit University, Bangkok. Thailand

Ua-Endoo Disakul Na Ayudhya, Faculty of Fine and Applied Arts, Dhurakij Pundit University, Bangkok. Thailand

Thesis supervisor

References

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Bibliopgraphy
Amy E. Arntson. (2007). Graphic Design Basics. Thomson Wadsworth. the United States of
America.
Ali Motamedi, Zhe Wanga, Nobuyoshi Yabuki, Tomohiro Fukuda and Takashi Michikawa. (2017).
Signage visibility analysis and optimization system using BIM-enabled virtual reality
(VR) environments. Advanced engineering Informations. pp. 248 -262
Florida, R.L. (2002). The rise of the creative class: and how it’s transforming work, leisure,
community and everyday life. New York: Basic Books.
Landry, Charles. (2008). The Creative City. A Toolkit for Urban Innovators. 2nd. Edition.
Near Stroud: Comedia.
Office of Contemporary Art and Culture, Ministry of Culture. (2007). Knowledge of
Contemporary Art and Culture in Graphic Design (Development Project for Graphic Design), According to the year plan 2017 to create Contemporary Art and Culture. (In Thai).
Paul Harris, Gavin Ambrose. (2009). The Fundamentals of Graphic Design. AVA Publishing SA.
Singapore.
Robin Landa. (2011). Graphic Design Solutions. Fourth Edition. Cengage Learning, the United
States of America.
Saringkhan Kitiwinit. (2005). The Environmental graphic design to promote identity in the
Southern of Thailand border provinces. Master of Arts Thesis, Department of Communication Design, Department of Visual Communication Design, Silpakorn University. (In Thai).
Ua-Endoo Disakul Na Ayudhya. (2000). Signage system. Plus Place, Bangkok. (In Thai).
Yusita Kusumarini, Sherly de Yong, Diana Thamrin. (2012). Signage System of Malls in
Surabaya: Universal interior design applications and suggestions for solution. Procedia
- Social and Behavioral Sciences, 68(2012 ). pp. 515 – 525.

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Published

2019-06-30

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Section

Research articles