Locals’ Points of Views on Development of the Film Industry in Chiang Mai

Abstract

As part of the research project entitled, “Reconceptualizing Chiang Mai as a Digital Film City: Using a Cultural Ecosystem Approach to Develop a Strategic Plan for a Sustainable Film City”, this article presents quantitative data collected through a survey on the development of the film industry in Chiang Mai Province, which inhabitants of Chiang Mai undertook as locals of the site. This demonstrates public participation in the formulation of urban development policies. The researcher explored points of view on development of the film industry in Chiang Mai of 1,000 locals to acknowledge their perspectives and identify unique attributes of Chiang Mai Province that show its potential to become a film city. All this leads to guidelines for drafting a strategic plan that will be proposed to the public sector to accommodate the growth of the film industry in Chiang Mai in the future. The research results indicate that most of the locals agree that Chiang Mai Province has great potential for becoming a film city, and they support the idea of developing the city to into a film city and devising a strategic plan for developing Chiang Mai’s film industry. All details of the survey results will be taken into consideration alongside other pieces of relevant data while drawing up a complete strategic plan in the next step.