Students’ Perceptions towards Learning Business Content Through English Medium Instruction: EMI

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Pichayalak Pichayakul
Traci Morachnick


English medium instruction (EMI) is the use of English language to teach academic subjects where the first language of students is not English. This study was conducted by obtaining students ‘perspective of attending business lectures that were conducted in English by foreign guest speakers at a public university. The objective was to study students’ perceptions towards learning business content through EMI. This research is quantitative research using a sample group consisting of 400 students in the EMI-applied business courses. The data collection tool was questionnaire. The results revealed that the majority of the respondents are willing to attend EMI business lecturers. In addition, the students perceived they have gained new knowledge in an international perspective as well as having the opportunity to practice their English. It was found that there was no significant difference between male and female students’ perception. In addition, 94 percent of the students had preference to attend more lectures in English and suggested to continue the activity into the future.

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