The Concept of BCG-TOURISM to Drive Creative Community-based Tourism through Tourism Social Enterprise towards Sustainable Tourism Development
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Abstract
Post-COVID-19, tourism is a new challenge for entrepreneurs who need to manage their businesses to be aligned with the global market by focusing on changes in tourism resources and environment, as well as the changes in the lifestyle of people from all around the globe. In addition, there should be a focus on the importance of value recognition of the limited tourism resources, along with the value-seeking of an experience from each trip. A creative community tourism is a new generation of tourism that combines community tourism and creativity tourism. To enhance tourism products’ value and worthiness by presenting the identity of the community and seeking a creative difference together with sharing back to the community. The coordination from both the public and private sectors plays an important role in promoting tourism by communities and developing the economy from the base level. Especially, social enterprises are one of the key mechanisms working closely with the community by using tourism as a tool to drive the community’s economy under the concept of Model BCG TOURISM, by creating jobs, contributing additional revenue to tourism, and sharing valued experiences from customers. In this regard, we will continue our friendship and good relationship with the community and organizations towards sustainable development in the future.
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บทความ ข้อความ ภาพประกอบ ตารางประกอบ ที่ตีพิมพ์ในวารสารเป็นความคิดเห็นและความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว ไม่เกี่ยวข้องกับมหาวิทยาลัยสุโขทัยธรรมาธิราชแต่อย่างใด
บทความที่เสนอพิจารณาในวารสาร e-JODIL ต้องเป็นบทความที่ไม่เคยส่งไปลงพิมพ์ เผยแพร่ หรืออยู่ระหว่างการพิจารณาของวารสารอื่น
กองบรรณาธิการขอสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
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