The Perception of Thai Tourists toward Tourism in Phatthalung Province

Abstract

The purposes of this research were to study the perception of Thai tourists visiting in Phatthalung province and compare the perception of Thai tourists visiting Phatthalung province classified by personal factors. This research was quantitative research. The data were collected by questionnaire from 400 Thai tourists who visited Phattalung Province. Data was analyzed by percentage, mean, standard deviation, t-test, and F- test.

The results showed that most respondents were female, aged between 15-24 year old, single, and with undergraduate degree. The majority of them were students with an average monthly income less than 10,000 Baht. The most tourists came from Songkhla province. They came for relaxing on vacation at Tainod Market, and visited there more than twice. The overall perception of Thai tourists visiting Phatthalung province was at the highest level and the appreciation aspect was the highest (  = 4.50). However, tourists with different gender and education level had statistically different in the overall perception of Phatthalung province tourism at .05 level of confidence.