A Study of Supply Chain Operarion of Safe Seafood Products: A Case Study of Satun’s Fisherfolk Social Enterprise
Keywords:
Social enterprise, Supply chain, Fisher folk, ManagementAbstract
The purpose of this study is to explore the supply chain activities of key stakeholders within the SCOR framework. The focus is on Satun Fisherfolk social enterprise. To gain an insightful understanding of the supply chain operation, a qualitative approach was conducted to explain how the social enterprise operates. The data collection methods include depth interview, small group discussion, and non-participant observation. The key informants who participated in the investigation are as follows: the managers of Satun Fisherfolk and Fisherfolk enterprise, Satun Fisherfolk employees, local wholesalers, and small scale fishermen. The voice recorder was used to capture the conversation. The transcribed data were interpreted and analyzed by using content analysis. The research findings reveal the key stakeholders in the Satun Fisherfolk supply chains as follows: (1) upstream supply chain including small scale fishermen and local wholesalers, (2) midstream supply chain consisting of Satun Fisherfolk, and (3) downstream supply chain including Bangkok Fisherfolk enterprise and retailers. Satun Fisherfolk is operating under the concept of sustainability. Its missions commit to focus on the triple bottom line concept including economic (profit), social (people), and environmental (planet) concerns. In terms of profit, Satun Fisherfolk can generate revenue to cover their expenses as well as have a high return of investment for its shareholders. In terms of people, Satun Fisherfolk purchases high-quality fresh seafood from small scale fishermen. Also, the enterprise produces clean products without any chemicals for the consumers. In terms of planet, Satun Fisherfolk spends the profits on marine conservative projects and sustainable small scale fisheries.
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