Factors Influencing Tourists’ Revisiting Intention: The Western Tourists’ Perspective Travelling in Phuket
Keywords:
Destination image, Value for money, Satisfaction, RevisitingAbstract
The research to date has tended to focus on destination image rather than future behavioral intention. The main aim of this study analyzed to influence of destination image, value for money, satisfaction and revisiting. A total of 409 surveys were collected from Western tourists through the questionnaire in Phuket and analyzed utilizing a structural equation modeling approach. Findings of this study exposed that destination image, value for money and satisfaction all impacted Western tourists’ revisiting. It was also showed that destination image affected to value for money, satisfaction and revisiting. The second major finding was that value for money influenced positively satisfaction and revisiting. Finally, satisfaction had effect to revisiting in the destination.
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