Effects of Innovation Characteristics and Technology Acceptance on Intention to Use Online Shopping Application
Keywords:
Innovation Characteristics, Technology Acceptance, Intention to Use TechnologyAbstract
This research aims to investigate the effects of innovation characteristics and technology acceptance on intention to use online shopping application. The sample consisted of 400 online shopping application customers. The research instrument was an online questionnaire. Data was analyzed via frequency, percentage, mean, standard deviation and multiple regression analysis. The results revealed that innovation characteristics (Observability) and technology acceptance (Perceived-ease of Use and Compatibility) have positive effects on intention to use online shopping application respectively which explain 68.10 percent of the variance of intention to use online shopping application. Entrepreneurs, executives, marketeers in traditional or online retail business can use the research results as a guideline to develop or improve the online shopping application to meet customer needs more efficiently by concerning two innovation characteristics variables (Observability and Compatibility), as well as the technology acceptance variable (Perceived-ease of Use).
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