Vol. 14 No. 2 (2022): April - June 2022

View Vol. 14 No. 2 (2022): April - June 2022

Published: 2022-04-28

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Editorial

Editorial

Anuwat Songsom

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Research Article

An Analysis of Demand for Mass Rapid Transit Yellow Line Service Lat Phrao - Samrong Route

Wanwipa Chinarat, Thoedsak Chomtohsuwan

1-22
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Promoting green areas in Bangkok

Kammares Kongdam, Adis Israngkura Na Ayutthaya

23-46
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Effects of Innovation Characteristics and Technology Acceptance on Intention to Use Online Shopping Application

Kanachcha Chanderm, Orachan Sirichote

47-62
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The Readiness of Management Factors and the Enhancing Market Potential of Entrepreneurs under the Role of the Provincial Commercial Office in the Three Southern Border Provinces

Naruemon Sooksang, Kayanee Chor Boonpunth

63-82
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Guidelines for Self-Development of SMEs Entrepreneurs to the New Normal

Chetsada Noknoi

83-106
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The Causal Factors Influencing Consumers Purchasing Decision of Smart Television in Songkhla Province

Siriwan Masae, Kannika Juntaburee, Wilawan Jansri

107-128
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Factors Affecting Vegetarian Intention of Consumers in Hat Yai District, Songkhla Province

Wanwisa Phetburi, Seksan Weerasuk, Samaporn Nualsut, Sujinda Promkum

129-142
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Effect of Climate Change on Milk Production Dairy Cows Farming in Thailand

Alinthita Khuruphan, Nirote Sinnarong, Kittawit Autchariyapanitkul, Waraporn Nunthasen

143-160
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Marketing Mix and Consumer Behavior in HALAL Buffet Restaurant in Phuket under COVID-19 Situation

Laphassawat Subphonkulanan

161-182
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The Influences of Strategic Management Accounting Effectiveness on Firm Value of Thai Listed Companies

Prasit Rungruang, Suwan Wangcharoendate, Nuttavong Poonpool

183-202
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Influence of Opinion Leader toward Purchase Decision of Consumer through Social Media

Kommanee Poothapata, Pongsakorn Pitchayadol, Sasiwemon Sukhabot

203-222
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