Awareness and Attitude of Consumers towards Geographical Indications: A Case Study of Nakhonchaisi Pomelo Nakhon Prathom Province
DOI:
https://doi.org/10.55164/ecbajournal.v15i3.261716Keywords:
Awareness, Attitude, Geographical indications, Nakhonchaisi pomeloAbstract
The purpose of this research is to study the awareness and attitudes of consumers towards geographical indications in a case of Nakhonchaisi pomelo. The questionnaire was used to collect data from the samples of pomelo consumers in Bangkok metropolis and vicinity, obtained from convenience sampling, totaling 385 people, and the data were analyzed with descriptive statistics and exploratory factor analysis. The results revealed that the majority of the consumers had been unaware of the geographical indications, and most of recognized consumers had not known that Nakhonchaisi pomelo has been registered as a geographical indication. Consumers have a high positive attitude in overall and each item. Components of attitude are 1) conservation, promotion, and assurance, and 2) authenticity and local economic support.
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