Vol. 15 No. 3 (2023): July - September 2023

View Vol. 15 No. 3 (2023): July - September 2023

Published: 2023-09-30

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Editorial

Editorial

Anuwat Songsom
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Research Article

Forecasting the Export Quantity of Thai Fresh Durian: Box-Jenkins Method and Winters’ Additive Exponential Smoothing Method

ฺBamrungphong Phongphanich, Supakkoon Chairit, Thaksina Sitthiphon, Wassana Suwanvijit

1-16
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A Measure of the Economic Power of Leading States

Shinasak Suwan-achariya

17-42
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Movement Analysis of Stock Exchange of Thailand Index

Nutdanai Khemtharonon, Sittichai Charoensettasilp

43-70
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Online Marketing Communication, Purchasing Behaviors, and Consumer’s Purchasing Decision of Fresh Seafood Mystery Box

Pimchanok Chankhiad, Natpat Promkittiyanon, Achiraya Nantachaipitak, Sutee Ngowsiri

71-90
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Client's Confidence in the Mergers and Acquisitions: A Case Study of United Overseas Bank Public Company Limited and Citibank

Chetsada Noknoi

91-110
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Awareness and Attitude of Consumers towards Geographical Indications: A Case Study of Nakhonchaisi Pomelo Nakhon Prathom Province

Kittikorn Soontaranurak

111-132
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The Knowledge and Understanding of Accounting and Taxation and the Need for Government Assistance of Merchants Participating in Government Projects During the Covid-19 Pandemic

Potchanart Ritthidach

133-152
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Digital Skills and Performance of Accounting Practitioners in Thailand

Yaowapa Sohhlem, Lamun Kayurin, Aranya Narklor

153-174
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The Impact of Waste and Relevant Factors on Economic Prosperity in Nonthaburi Province

Suphot Klawkratoke, Sittiphat Lerdsrichainon

175-188
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Environmentally Friendly Product Symbols that Influence Brand Equity and Consumers’ Buying Decision Process

Kanoknat Ongphalachai, Sirirat Kosakarika, Yupawan Vannavanit

189-208
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Academic Article

Protection of Workforces from Sexual Harassment in the Workplace

Kanyaprin Tongsamsi, Isara Tongsamsi, Kwanruan Boonkobkaew

209-224
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