Client's Confidence in the Mergers and Acquisitions: A Case Study of United Overseas Bank Public Company Limited and Citibank
DOI:
https://doi.org/10.55164/ecbajournal.v15i3.263247Keywords:
Confidence, Mergers and Acquisitions, United Overseas Bank Public Company Limited, CitibankAbstract
This research aims to 1) study demographic factors affecting the client’s confidence in the mergers and acquisitions of United Overseas Bank Public Company Limited and Citibank, 2) study corporate image affecting the client’s confidence in the mergers and acquisitions of United Overseas Bank Public Company Limited and Citibank, and 3) study experiential marketing affecting the client’s confidence in the mergers and acquisitions of United Overseas Bank Public Company Limited and Citibank. The sample comprised some 322 customers of United Overseas Bank Public Company Limited and Citibank. The research instrument was a questionnaire, which was then analyzed according to minimum, maximum, mean, standard deviation, and multiple regression analysis. The findings revealed that the three factors most affecting the client’s confidence in the mergers and acquisitions of United Overseas Bank Public Company Limited and Citibank including, sorted from high to low, goods and services dimension of corporate image, organization dimension of corporate image, and emotional dimension of experiential marketing. All three factors had an effect in the same direction as the client’s confidence in the mergers and acquisitions of United Overseas Bank Public Company Limited and Citibank. Altogether, the factors considered explain 39.0% of the variance in the client’s confidence in the mergers and acquisitions of United Overseas Bank Public Company Limited and Citibank.
References
Ai, L. (2021). A Study of Experiential Marketing Factors Affecting the Decision to Buy HUAWEI Products in Bangkok. Unpublished Independent Study. Bangkok: Bangkok University.
Askin, H., & Colton, R. R. (1963). Tables for Statisticians. New York: Barnes & Noble Inc.
Bangkokbiznews. (2022). ‘UOB’ Closes the Deal, Buys Retail Customer Portfolios 'Citi' 4 Countries, 1.2 Billion, Pushing Profits to Skyrocket. Retrieved from https://www. bangkokbiznews.com/business/982610
Chamnong, S. (2016). Corporate Image and Innovation Affecting Loyalty of Domestic Express Mail Service Users in Bangkok. Unpublished Independent Study. Bangkok: Bangkok University.
Chanakamchokcharoen, F. (2020). The Influence of Experiential Marketing on Satisfaction, Referrals and Revisiting of Thai Tourists to Museum Siam. Unpublished Master’s Thesis. Bangkok: Silpakorn University.
Cronbach, L. J. (1970). Essentials of Psychological Testing. New York: Harper & Row.
Hair, J. F., Jr., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. New Jersey: Prentice Hall.
Hongsuwan, N., & Sonsupap, R. (2017). Merger of Financial Institutions in Thailand: A Case Study of Thanachart Bank and Siam City Bank. Journal of Rangsit Graduate Studies in Business and Social Sciences. 3(2), 49-61.
Jaichansukkit, P. (2007). Transforming the Organization with Master Communication Strategies. Bangkok: Than Books.
Kingploy. (2022). UOB Closed Deal to Acquire Citi Bank and Serve Customers in 4 Countries. Retrieved from https://workpointtoday.com/uob-completes-acquisition-of-citis-consumer-banking-business/
Kitthavorn, V., & Sajjabutr, T. (2015). Image of the Bank and Service Quality Affecting the Decision of Customers Who Use the Service of the Government Savings Bank, Lam Sai branch. Retrieved from http://utccmbaonline.com/ijbr/doc/ (Edit)Id130-11-12-2015_19:29:12.pdf
Konkaeo, K. (2017). A Study of the Merger between Bangkok Expressway Public Company Limited and Bangkok Metro Public Company Limited. Unpublished independent study. Bangkok: Bangkok University.
Kotler, P. (2003). Marketing Management. New Jersey: Pearson Education.
Kotler, P., & Keller, K. L. (2012). Marketing Management. New York: Pearson.
Krimjai, N. (2019). Factors Affecting Consumer Confidence in Bank for Agriculture and Agricultural Cooperatives. MBU Education Journal. 7(1), 293-305.
Kritalak, C. (2007). Opinions on the Change in Organizational Image of Users of Siam City Bank Public Company Limited, Roi Et Branch. Unpublished Independent Study. Mahasarakham: Mahasarakham University.
Lekcharoen, C. (2016). Experiential Marketing and Consumer Loyalty in Talk Show. Unpublished Master’s Thesis. Bangkok: National Institute of Development Administration.
Maharom, S. (2015). Experiential Relationship Strategy Affecting the Decision to Choose the Financial Products of Krung Thai Bank Public Company Limited of the Consumers in Suphanburi Province. Unpublished Independent Study. Bangkok: Bangkok University.
Monthirarat, Y., & Jetsadalak, W. (2015). Perception of Bank Image Affecting Loyalty in Service Through Service Quality of Bank of Ayudhya Public Company Limited Customers in Muang District, Nakhon Pathom Province. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and Arts). 8(2), 877-892.
Muangling, S. (2016). Factors Affecting Consumers' Confidence in Using Financial Services via Mobile Banking Application in Bangkok. Unpublished Independent Study. Bangkok: Thammasat University.
Paothong, T. (2016). Is the Merger of the Television Business Really a Transfer of the Licensee's Exclusive Rights?. NBTC Annual Review 2016, 255-281.
Phimonsin, P. (2007). Image is Very Important: Public Relations and Image. Bangkok: Yongphon Trading.
Phuwattanasilp, P., & Nuritmon, W. (2017). Experiential Marketing and Relationship Quality Influencing Customer Loyalty at S&P Bakery in Bangkok Metropolitan Region. Suthiparithat Journal. 31(100), 58-71.
Rieunier, S. (2009). Le Marketing Sensorial du Point du Vente. Paris: Dunod.
Saitho, J., & Pancharoen, J. (2020). Confidence in the Use of Financial Transactions via Mobile Phone (Mobile Banking Application) of the Consumers in Bangkok. Retrieved from https://grad.dpu.ac.th/upload/content/files/Year8-2/8210.pdf
Sangkharak, K. (2013). Relationship between Image Perception and Satisfaction in Service Quality of Customers of Krung Thai Bank and Government Savings Bank in Muang District, Roi Et Province. Journal of Business Administration the Association of Private Education Institutions of Thailand. 2(1), 37-52.
Sangsai, J., & Chuaychoo, M. (2017). The Impact of Business Mergers on the Operating Results of Companies Listed on the Stock Exchange of Thailand. Retrieved from http://www.spu.ac.th/uploads/contents/2017102842325.pdf
Sangsawat, M. (2013). Factors of Confidence and Loyalty Influencing Decision to Use Department Store Services: Case Study of Leading Department Stores in Bangkok. Unpublished Independent Study. Bangkok: Bangkok University.
Schmitt, B. H., & Rogers, D. L. (2008). Handbook on Brand and Experience Management. Cheltenham: Edward Elgar.
Sitthayangkun, T., & Viriyakitja, R. (2015). Image of the Government Savings Bank According to the Perception of Customers in Phatthalung Province. Retrieved from http://utccmbaonline.com/ijbr/doc/(Edit)Id118-12-12-2015_13:13:33.pdf
Sukwiboon, T. (2010). Considerations in the Construction of Rating Scale Tools for Research. Retrieved from https://www.ms.src.ku.ac.th/schedule/Files/2553/Oct/ 1217086.doc
Taerungruang, N. (2019). Factors Influencing the Confidence in Using the KMA Application of Bank of Ayudhya Public Company Limited Customers. Unpublished Master’s Thesis. Bangkok: Silpakorn University.
Thanimman, C. (2017). Perceived Bank Image Affecting Perceived System Quality, Satisfaction, and Loyalty of Mobile Banking Users in Bangkok. Unpublished Independent Study. Bangkok: Bangkok University.
THE STANDARD WEALTH. (2022). 'UOB' Expects the Merger Process of Citigroup's Retail Portfolio Business in Thailand to be Completed Mid-year and Confirms that there is no Plan to Lay Off Employees. Retrieved from https://thestandard.co/ uob-expects-merger-process-of-citigroup-retail-portfolio-business/
The Stock Exchange of Thailand. (2007). Financial Market and Securities Investment. Bangkok: The Stock Exchange of Thailand.
The Stock Exchange of Thailand. (2012). M&A: Mergers and Acquisitions, an Alternative to Thai Business Success. Retrieved from http://www.set.or.th/th/market/files/ mna/Final_MnA.pdf
Thurakit, J. (2021). Customer Confidence in the Bank After the Merger of TMB Bank Public Company Limited and Thanachart Bank Public Company Limited in Bangkok Metropolitan Region. Retrieved from https://mmm.ru.ac.th/MMM/IS/ sat17/6214060196.pdf
Vatchana, D. (2017). The Relationship between Characteristics, Service Quality, and Loyalty of Service Users of the Government Savings Bank in Suratthani Province. Unpublished Master’s Thesis. Suratthani: Suratthani Rajabhat University.
Wiwatpatiparn, R. (2018). Organizational Image Affecting Customer Loyalty of Government Savings Bank: A Case Study in Mueang Nakhon Si Thammarat District, Nakhon Si Thammarat Province. Retrieved from http://www.ba-abstract.ru.ac.th/AbstractPdf/2561-5-8_1566464540.pdf
Wongsinsirikul, W. (2020). 'Business Merger' Strategy to Drive Business Growth by Leaps and Bounds. Retrieved from https://www.bangkokbiznews.com/business/ 877792
Wood, E. (2001). Corporate Identity. London: Routledge.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Economics and Business Administration Journal Thaksin University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
