A Model of Community Forest Lifestyle Tourism of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group, Tham Yai Sub District, Thung Song District, Nakhon Si Thammarat Province

Authors

  • Natnalin Srikhiew College of Industrial Technology and Management, Rajamangala University of Technology Srivijaya
  • Saowakon Chubour College of Industrial Technology and Management, Rajamangala University of Technology Srivijaya

DOI:

https://doi.org/10.55164/ecbajournal.v16i1.262580

Keywords:

community Based Tourism, Model of Community Forest Lifestyle Tourism, Tourism Community Enterprise

Abstract

The purposes of this research were to 1) develop a community forest lifestyle tourist route of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group 2) schedule the tourism activities of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group 3) create medias for disseminating activities using by information technology of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group and 4) study the experts’ opinions toward the community forest tourism model of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group. This research was a qualitative research methodology. The group of key information provider representing 20 persons selected by purposive sampling was consisted of a panel of 5 academics, 5 community’s members, data were collected by using trekking activities and focus group and a panel of 10 community tourism management experts, data were collected interviewing using a structured interview form to study the experts’ opinions. Data were analyzed by content analysis.

The results of the study showed that 1) The developed a community forest lifestyle tourist route of Kon Ton Narm Barn Wang Sai were 7 kilometers long distance consisted of 9 learning areas that is outstanding and have potential conduct forest activities create the participation of tourists 2) the one day trip activities for tourists are interested in community tourism activities want novelty adventurous and like to travel in nature 3) there were medias for disseminating activities using by information technology consisted of description labels, tourist guide brochure and Facebook fan page of Kon Ton Narm Ban Wang Sai tourism community enterprise group and 4) the experts' opinions found that the learning areas on the Ban Wang Sai community forest tourism route all 9 points and the one-day trip were confirmed that the most suitable. There were medias for disseminating activities the experts confirmed that it’s high suitable and other opinions were to develop of community communicator’s English skills for accommodate foreign tourists in the future and recommended that the community have to provide for the safety of tourists.

References

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Published

2024-01-31

How to Cite

Srikhiew, N., & Chubour, S. (2024). A Model of Community Forest Lifestyle Tourism of Kon Ton Narm Barn Wang Sai Tourism Community Enterprise Group, Tham Yai Sub District, Thung Song District, Nakhon Si Thammarat Province. Economics and Business Administration Journal Thaksin University, 16(1), 167–186. https://doi.org/10.55164/ecbajournal.v16i1.262580

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Section

Research Article