Personal Factors and Perception of the COVID-19 Epidemic Influence Emerging Disease Insurance Demand
DOI:
https://doi.org/10.55164/ecbajournal.v16i4.266126Keywords:
Insurance, Purchase Demands, Perception, Emerging Disease, Personal FactorsAbstract
The objectives of this study were to examine personal factors and investigate the influence of perceptions about the COVID-19 epidemic on the demand for emerging disease insurance. Quantitative data were collected using a convenience sampling method from a sample group of 450 Thai participants aged 18–60 through a questionnaire survey. Descriptive statistics, such as percentage values, arithmetic mean, and standard deviation, were used to summarize the data, while regression analysis was employed to test the hypotheses.
The findings revealed that the perception of the COVID-19 epidemic was high across all dimensions, especially in terms of information awareness, perceived risk, and the severity of COVID-19, which had the highest mean scores. The demand for emerging disease insurance was also found to be high. Furthermore, personal factors (gender, age, and education level) and COVID-19 perception factors (perception of information, perceived risk and severity, perception of COVID-19 insurance, perception of distribution channels, and perception of the insurance company’s image) were identified as statistically significant predictors of the demand for emerging disease insurance.
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