Enhancing Professional Skills and Using Technology on Digital Platforms to Raise Income Levels of Low-Income Earners Under the New Normal Way of Life in Kanchanaburi Province
DOI:
https://doi.org/10.55164/ecbajournal.v16i4.267085Keywords:
Professional Skills, Platforms, Low-income Earners, New Normal, Digital TechnologyAbstract
The objectives of this research were to: 1) study the potential and needs for professional skills development and technology skills on digital platforms, 2) study forms of enhancing professional skills and technology usage on digital platforms, 3) enhance professional and technological skills on digital platforms to raise income levels, and 4) assess the quality of life after enhancing professional skills and technology usage on digital platforms for elevating the income of low-income earners under the new normal in Kanchanaburi Province. Data was collected using questionnaires and focus group interviews and analyzed through descriptive statistics and content analysis. The research findings revealed that: 1) the potential to develop professional skills and digital technology skills among low-income earners in Kanchanaburi Province was at a moderate level. The primary needs for knowledge development included knowledge and career planning while the need for professional skill development included professional skills and using digital tools to run online marketing; 2) the recommended forms for enhancing professional skills and skills using technology on digital platforms include organizing training sessions, conducting workshops, and creating manuals or instructional videos. Dissemination should be in an online format, with trainees grouped based on their proficiency: those with no or minimal digital platform skills and those with existing digital skills; 3) training should focus on enhancing professional skills, investment knowledge, career planning, and using digital tools for online marketing; and 4) the overall quality of life after professional skills enhancement and digital platform training was found to be at a high level.
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