Measurement Service Productivity: The Case Study of the Wedding Photography Businesses in Khon Kaen Province
DOI:
https://doi.org/10.55164/ecbajournal.v16i4.267641Keywords:
Service Productivity Measurement, Wedding Photography Business, Data Envelopment Analysis, Khon Kaen ProvinceAbstract
There is an attempt of measuring service productivity in order to analyze performance of the service business. Since wedding photography businesses are struggling due to a variety of issues, service productivity has decreased. The purpose of this research is to measure and analyze the service productivity of 15 wedding photography businesses located in Khon Kaen province. In-depth semi-structured interviews were conducted to gather input and output variables over a one-month period from the 15 wedding photography businesses. The collected data were analyzed using Data Envelopment Analysis (DEA) with an input-oriented approach. The productivity measurement of the wedding photography businesses consists of 3 input variables and 2 output variables. The findings indicated that 6 wedding photography businesses were efficient under the CRS model, and 7 were efficient under the VRS model. The guideline from efficient wedding photography businesses is recommended to improve service productivity in the wedding photography business in terms of operations management by using the best practice units as a benchmark for inefficient DMUs. The results of this research are expected to benefit wedding photography businesses operating in similar contexts and contribute to the broader service sector for further study.
References
Arsana, I. M., Akbar, A. M., Wibawa, S. C., & Sari, H. N. (2021). Utilizing Social Media and Applications to Stay Productive for Photographers in Pandemic Times. Paper presented at the International Joint Conference on Science and Engineering 2021. Indonesia: Universitas Negeri Surabaya.
Aspara, J., Klein, J. F., Luo, X., & Tikkanen, H. (2018). The Dilemma of Service Productivity and Service Innovation: An Empirical Exploration in Financial Services. Journal of Service Research, 21(2), 249-262.
Avkiran, N. K. (2006). Productivity Analysis in The Service Sector with Data Envelopment Analysis (3rd ed.). Brisbane, Australia: The University of Queensland.
Backhaus, K., Bröker, O., Brüne, P., Reichle, F., & Wilken, R. (2011). Measuring Service Productivity with Data Envelopment Analysis (DEA). Paper presented at the Twenty-First International Conference of RESER, Germany: University of Hamburg.
Banker, R. D., Charnes, A., & Cooper, W. W. (1984). Some Models for Estimating Technical and Scale Inefficiencies in Data Envelopment Analysis. Management Science, 30(9), 1078-1092.
Card, D. N. (2006). The Challenge of Productivity Measurement. Paper presented at the Twenty-Fourth Pacific Northwest Software Quality Conference, Portland: Pacific Northwest Software Quality.
Chanpueng, K. (2020). Factors Affecting the Selection of Wedding Services Studios in Krathum Baen District, Samutsakhon Province. Journal of Educational Innovation and Research, 4(2), 171-182.
Charnes, A., Cooper, W. W., & Rhodes, E. (1978). Measuring The Efficiency of Decision-Making Unit. European Journal of Operational Research, 2(6), 429-444.
Djellal, F., & Gallouj, F. (2013). The Productivity Challenge in Services: Measurement and Strategic Perspectives. Service Industries Journal, 33(3-4), 1-18.
Emrouznejad, A., & Cabanda, E. (2014). Managing Service Productivity Using Data Envelopment Analysis. In Emrouznejad, A., and Cabanda, E. (Eds), International Series in Operations Research & Management Science. Berlin, Heidelberg: Springer.
Fadhlillah, R. N., & Zpalanzani, A. (2020). Business Opportunity for Wedding Photography In Bandung City Using Porter’s Five Forces Analysis. Paper presented at the Thirteen International Conference on Business and Management Research, Bali: Universitas Indonesia.
Farrell, M., J. (1957). The Measurement of Productive Efficiency. Journal of the Royal Statistical Society, 120(3), 253-290.
Fortune Business Insights. (2021). Wedding Photography Market Size, Share & Industry Analysis by Type, by Coverage, by Format and Regional Forecast 2021-2028. Retrieved November 12, 2022, from https://www.fortunebusinessinsights.com/wedding-photography-market-106309
Ghosh, S., Yadav, V. K., Mukherjee, V., & Yadav, P. (2017). Evaluation of Relative Impact of Aerosols on Photovoltaic Cells Through Combined Shannon's Entropy and Data Envelopment Analysis (DEA). Renewable Energy, 105, 344-353.
Grönroos, C., & Ojasalo, K. (2004). Service Productivity: Towards a Conceptualization of the Transformation of Inputs into Economic Results in Services. Journal of Business Research, 57(4), 414-423.
Hung, W. T., & Yuan, S. T. (2014). On service productivity: The Emerging Platforms Perspective. Journal Of Service Science and Management, 7(1), 92-109.
Krishna V. M. (2019). Using Manpower Management Practices That Improve Productivity in Service Sector. International Journal of Scientific Development and Research, 4(11), 105-107.
Leng, V. T. C., & Ban, C. C. (2020). Customer Perception Towards Wedding Services. BERJAYA Journal of Services Management, 13(1), 44–54.
Na Phayap, N., & Jankingthong, W. (2023). Synthesis of Factors Influencing Effectiveness of Organization in the Business Sector. Economics and Business Administration Journal Thaksin University, 15(1), 51-72.
Nasution, A. H., & Naufal, M. I. (2020). Strategy Business Based on Analytical Hierarchy Process and Tows Matrix: Case from Customer Preference in Wedding Photography. Paper presented at the Third Asia Pacific International Conference of Management and Business Science, Batu: Universitas Brawijaya and Partners.
Nayar, P., & Ozcan, Y. A. (2008). Data Envelopment Analysis Comparison of Hospital Efficiency and Quality. Journal of Medical Systems, 32(1), 193-199.
Pasunon, P., & Tragantalerngsak, S. (2013). An Evaluation of Agricultural Cooperatives Efficiency in Phetchaburi Province. Veridian E-Journal, Silpakorn University (Humanities, Social Sciences and Arts), 6(2), 811-835.
Pongsiri, K. (2014). Wedding in Thailand: Traditional and Business. International Journal of Industrial and Systems Engineering, 8(9), 2945-2949.
Saetang, T. (2016). The Opinions of Customers Towards the Service Quality of the Wedding Business in Khonkaen Province. Siam Academic Review, 17(2), 50-73.
Sherman, H. D., & Zhu, J. (2006). Service Productivity Management: Improving Service Performance Using Data Envelopment Analysis (DEA). New York: Springer Science & Business Media.
Sripui, N., & Ruangchoengchum, P. (2016). Guidelines to Improve the Efficiency of Organizing Hotel Business Conferences for Mice City in Amphoe Mueang Khon Kaen Province. Technical Education Journal King Mongkut’s University of Technology North Bangkok, 7(2), 102-111.
Thansettakij. (2021) The Effect of COVID Has Driven the Wedding Business, A 30 Billion Market, To A Breakdown. Retrieved December 5, 2022, from https://www.thansettakij.com/business/487225
Toloo, M., Barat, M., & Masoumzadeh, A. (2015). Selective Measures in Data Envelopment Analysis. Annals of Operations Research, 226, 623-642.
Vrabková, I., & Friedrich, V. (2019). The Productivity of Main Services of City Libraries: Using the Example from The Czech Republic and The Slovak Republic. Library & Information Science Research, 41(3), 1-11.
Wang, J. (2012). A Study of Quality-Based Service Design for Wedding Photography Services. Unpublished master’s thesis. Gothenburg: Chalmers University of Technology.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Faculty of Economics and Business Administration, Thaksin University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
