Creating Modern Marketing Channels of Grocery Store in Yang Chum Noi District, Sisaket Province

Abstract

The research “Creating Marketing Channels for Grocery Store in Yang Chum Noi District Sisaket Province, in the district of Yang Chum Noi Sisaket Province” and to study methods for creating modern marketing channels for grocery store business in the district of Yang Chum Noi Sisaket Province of the owner of a grocery store business in the district of Yang Chum Noi Sisaket province classified by gender, age, level of education. Experience in grocery store business. The informants used in this research were grocery store operators. in the district of Yang Chum Noi Sisaket Province, 15 stores. Managers of modern retail stores, 2 stores. The tools used in this research were In-depth interviews and small group meetings qualitative data analysis. The results showed that Conditions of marketing problems of grocery store business in the district of Yang Chum Noi Sisaket Province found that the interviewee who was the owner of a grocery shop Most of them are male, aged between 36-45 years old, educated at high school or vocational certificate and bachelor's degree or higher. Experience in grocery store business between 6-10 years. Year Conditions of marketing problems of grocery store business in the district of Yang Chum Noi Sisaket Province, Product cost, management advertising and adjustment guidelines provides flexibility in accepting and learning new technologies. Some grocery stores have turned to focus on the memory channel both online and offline That is another way to create a memory channel to increase sales for the store. By having heirs, children and grandchildren bringing technology to use in order to keep up with changes. Affecting the operation and sales of the grocery store business. In each area Promotion to meet the needs of customers in each area. There are advertising media in conjunction with, for example. Making billboards, giving discounts, giving free gifts, etc. Store design and decoration Characteristics of a Grocery Store restaurant Inside and outside the store to be an attraction that creates. Impressions for consumers who have seen such as, for example, the signboard is important, the name of the store must be clear, so that you can easily and continuously shop for products.