Assessing the Competitive Advantage of Rubber Exports in Songkhla Province, Thailand

Abstract

This research utilized a phenomenological approach in qualitative methodology to assess the competitive advantage of rubber exports in Songkhla Province, Thailand. Conducting in-depth interviews with key informants from 11 factories—including business owners, export managers, and marketing managers, totaling 33 cases—and representatives from two government research institutes, the study applied the Diamond Model to evaluate the business competitiveness of the region. Findings revealed that Songkhla Province boasts significant competitive advantages, such as a strategic location favorable for goods transportation, a robust operating budget, and an organizational structure that supports effective management. Moreover, the local abundance of rubber trees satisfied domestic demand, thereby positioning Thailand advantageously in the global market. The research suggested that both entrepreneurs and the public sector in Songkhla Province should focus on developing blocked rubber and enhancing the competitiveness of smoked sheets and concentrated latex exports, areas where the province had demonstrated substantial capability. It was also imperative to promote research and development in the quality of para-rubber and related products to forge a competitive edge in international markets. Following the post-COVID-19 recovery, there was still a consistent demand for rubber from foreign markets, albeit with stiff competition. To address this, the government sector should explore new markets or engage in diplomatic negotiations to expand trade channels, thus facilitating access for local exporters to burgeoning foreign market demands. Moreover, government intervention was necessary to regulate the production of smoked rubber sheets and alleviate the burden of high production costs on entrepreneurs.