The Attitude and Participation in Cultural Tourism Development in Koksoong Subdistrict, Koksoong District, Sa Kaeo Province
DOI:
https://doi.org/10.55164/ecbajournal.v17i4.275407Keywords:
Attitude and Participation, Tourism Development, Cultural TourismAbstract
This study aims to investigate attitudes and participation in cultural tourism development in Koksoong Subdistrict, Koksoong District, Sa Kaeo province. The quantitative research method was employed to gather data by questionnaires. The questionnaire format included a checklist for item verification, utilizing percentage calculation, and a rating scale for proportional estimation. Mean () and standard deviation (SD) were used to determine average values and measure variability, respectively. Convenience sampling was conducted among community members residing within all 11 villages of Koksoong Subdistrict, as well as who working within the subdistrict but residing outside its area, totaling 375 people. The results revealed that the attitudes towards cultural tourism development were at a high level in all aspect which are social attitudes, economic attitudes, cultural attitudes, and environmental attitudes. The results regarding participation in cultural tourism development discovered that participation in practices was high. Participation in benefiting, participation in monitoring and evaluation, and participation in decision-making was moderate. The findings of this study can provide critical data for local authorities in planning the development of tourist destinations that are appropriate to the community’s context, thereby contributing to the sustainable management of tourism in Koksoong subdistrict. Moreover, local educational institutions can use this data to plan training programs, improve or encourage the potential for community engagement, and foster awareness of the value of participation in local development, ensuring the preservation of local
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