Furniture Product Design and Development Based on Consumer Demands: A Case Study of Products Made from Palmyra Palm Leaf Stalk in the Singha Nakhon Peninsula, Songkhla Province
DOI:
https://doi.org/10.55164/ecbajournal.v18i1.275958Keywords:
Product Design, Product Development, Customer Need, Palmyra Palm Leaf StalkAbstract
Promoting knowledge in developing furniture products to align with market demands, while utilizing agricultural waste, serves as a sustainable approach for local businesses. This research aims to (1) study market demand trends for furniture made from sugar palm wood, (2) develop and create product prototypes, and (3) transfer technology to the community. A survey of 400 participants revealed that most consumers are females aged 21–40, engaged in business occupations, and make purchasing decisions based on product attributes with an average score of 4.00. Consumers showed the highest interest in living room and lounge sets, accounting for 60% of preferences. Product development prioritized functionality and quality, including testing upholstery fabrics enhanced with nanotechnology for dyeing, water repellency, and fire resistance. Satisfaction assessment from 400 participants indicated high approval in terms of utility, aesthetics, price, value, distribution channels, and marketing promotion. Marketing strategies should focus on showcasing physical products and online sales. Finally, the research successfully transferred knowledge and technology to community enterprises for commercial production.
References
Boonruang, R. (2021). Marketing strategies for Lao Khrung Woven Cloth products by participation of housewife group of Punumon Sub-district, Dan Chang District, Supanburi Province. Journal of Buddhist Anthropology, 6(4), 256–271.
Chaiyanan, C. (2021). Furniture design and development for sitting down for a meal in the street food carts and stalls at the night food markets in the old moat, in Chiang Mai province [Master Thesis]. ChiangMai Rajabhat University Intellectual Repository. http://cmruir.cmru.ac.th/handle/123456789/2202
Duanguppama, S., & Phuworakij, P. (2020). Study of market management guidelines for fish-based products business as a model for community economy of Karasin province. Journal of Community Development and Life Quality, 8(3), 649–659.
Kassapa, N., & Sirimongklon, T. (2021). The affect of marketing mix (4C’s) on customer’s buying decision making via social media (Facebook) in Khon Kaen Province. NEU Academic and Research Journal 11(1), 100–114.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30(3), 607–610.
Kusiriwanichkorn, D. (2017). Consumer Beh’avior in Choosing Wooden Furniture of Generation X and Generation Y in Bangkok and its Vicinity [Master’s thesis]. CMMU Digital Archive Repository. https://archive.cm.mahidol.ac.th/handle/123456789/2528
Laemlaksakul, V. (2008). Designing bamboo wood composite furniture using ergonomic principles. College of Industrial Technology, King Mongkut’s University of Technology North Bangkok.
Maslow, A. H. (1943). A theory of human motivation. Psychological Review, 50(4), 370–396.
National Statistical Office Thailand. (2021). Population statistics report. National Statistical Office Thailand Ministry of Digital Economy and Society. https://www.nso.go.th/public/e-book/Statistical-Yearbook/SYB-2021/14/
Prommawin, B., Svavasu, N., Tanpraphan, S., Saengavut, V., Jithitikulchai, T., Attavanich, W., & McCarl, B. A. (2024). Impacts of climate change and agricultural diversification on agricultural production value of Thai farm households. Climatic Change, 177(112). https://doi.org/10.1007/s10584-024-03732-3
Sa-Ing, M. (2014). Research and design of furniture woven with typha [Master Thesis]. King Mongkut’s Institute of Technology Ladkrabang. https://tdc.thailis.or.th/tdc/ dccheck.php?Int_code=101&RecId=6294&obj_id=61235&showmenu=no
Thai People Map Analysis Platform, (2022). Vulnerable household statistics: Songkhla province. Office of the National Economic and Social Development Council. https://www.tpmap.in.th/2565/90
Umasin, N. (2018). Innovative textiles from etlingera elatior fiber to fashion lifestyle product utilizing sustainable theory [Doctoral dissertation]. The Chulalongkorn University Intellectual Repository. https://cuir.car.chula.ac.th/handle/ 123456789/61463
Worachetwarawat, P., Worachetwarawat, P., & Joypod, P. (2016). Home textile product development from palm fibers. Journal of Office of Academic Khon Kaen University, 25(1), 17-27.
Worachetwarawat, P., Worachetwarawat, P., Nopparat, P., Soyanang, S, & Jaru, R. (2023). A study of design of Kluai Nang Phaya fiber products. Proceedings of the 12th Phayao Research Conference (pp. 259-271), Phayao University.
World Bank. (2021, November 12). Monitoring the impact of COVID-19 in Thailand. https://www.worldbank.org/en/country/thailand/publication/ monitoring-the-impact-of-covid-19-in-thailand
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Faculty of Economics and Business Administration, Thaksin University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
