Nudging Interventions on Alcohol Consumption in University Students: A Behavioral Economic Study on Pre-Exam Drinking

Abstract

Drinking alcohol is a significant factor that negatively impacts health , daily life , work , and even education. However, most people tend to make decisions to consistently consume alcohol, even thought they are aware of the consequences. This aligns with behavioral economics theory, where humans often make decision based on present satisfaction without considering the negative future consequences. This research focuses on studying the effects of alcohol consumption on academic performance and the influencing factors on drinking behavior of students at Srinakharinwirot University, totaling 250 individuals. Additionally, the study examines strategies to change the behavior of participant to refrain from drinking alcohol during the examination period, involving 29 participants.  The results reveal that the most effective intervention is stimulating the fear of loss .In the section on conducting surveys regarding alcohol consumption, it was found that factors influencing student’s alcohol consumption behavior include their status , monthly drinking frequency , post-drinking feelings, and the quantity consumed. Regarding the factors affecting the academic performance of Srinakharinwirot University students, age and attitudes towards alcohol consumption were identified. It was also found that regular alcohol consumption does not significantly impact the academic performance of students. However, factors affecting the academic performance of students who engage in alcohol consumption behavior include income and attitudes towards alcohol consumption.