The Development of Communicative English Model in the Workplace for Business English Students
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This study concerns the implementation of a Communicative English Model for Business English students in the Workplace (CEBE model). The research objectives were to 1) investigate the challenges of communicative English usage encountered by Business English students in the workplace, 2) develop the CEBE model, 3) investigate the efficiency of the CEBE model using the established E1/E2 (80/80) criteria, and 4) examine the learning achievement of students following the model's application in a classroom setting. Thirty Thai fourth-year Business English students enrolled at a public university in Bangkok participated in this ten-week study. The research instruments utilized included a questionnaire and pre- and post-tests. The data were analyzed using content analysis, paired-samples t-test, frequency, percentage, mean, and standard deviation. The results revealed that 1) English speaking in the workplace and daily life was perceived as a highly significant concern ( = 4.64). 2) The CEBE model was comprised of five aspects: 2.1) Communicative Language Teaching, 2.2) Role-play, 2.3) Speaking skills, 2.4) Positive learning environment, and 2.5) Teachers' constructive feedback. 3) The model's efficiency yielded an E1/E2 = 89.50/92.00, with an Efficiency Index of .7160. Finally, 4) there was a statistically significant difference between pre- and post-test scores (p=.001), indicating a substantial improvement in students' speaking skills. The CEBE model is concluded to be an effective instructional approach for enhancing communicative English competence within a workplace context.
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