Study and Design Mon Community Ethnic Identity as Products to Tourism in Latkrabang District

Abstract

The purposes of this mixed methods research were; 1) to study the identity of Mon ethnic groups in Latkrabang district 2) to design Mon community ethnic identity as products for tourism in Latkrabang district, and 3) to evaluate consumer satisfaction with Mon community ethnic identity as products for tourism in Latkrabang district. The sample consisted of 1) 3 experts of Mon culture and tradition by selecting a specific target group of experts, 2) sample for evaluating the product design 6 experts, and 3) 222 consumer groups by specifying the sample size according to Yamane finished table according to the 5% error value. The tools used in the research were 1) Initial interview and preliminary pattern analysis, 2) Questionnaire for expert opinions on the developed pattern, 3) Questionnaire for experts on the form and suitability of the prototype products, and 4) The evaluation form for the satisfaction of the sample of consumers towards the products from the Mon ethnic group identity to link tourism in Latkrabang District. The data analysis includes content analysis, percentage, mean, and standard deviation. The results of the research are as follows: 1) Mon ethnic group identity in Latkrabang district is Mon cloth, flag, okra pod, okra flowers and birds. 2) The result of product design from Mon community ethnic identity to link tourism in Latkrabang District through the selection of 3 patterns, namely patterns 1, 3, and 6 can be applied to various products. 3) Consumers' satisfaction with products from Mon community ethnic identity to link tourism in Latkrabang District Overall, the satisfaction is at a high level.