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Protecting the privacy of young children should be considered crucial since they are inexperienced. However, despite potential negative consequences, many Thai parents still engage in the act of “sharenting”—the disclosure of personal information about children on social media. In this research the aim was to investigate the level of awareness among Thai parents regarding child privacy, with a focus on identifying areas that required improvement. A survey utilizing a four-point Likert scale questionnaire was administered to 96 Thai parents. The results revealed that respondents displayed a moderate level of awareness concerning the negative effects of sharenting, while demonstrating a high level of awareness regarding laws and regulations pertaining to child privacy. It is suggested that the moderate awareness of negative effects may stem from parents' belief in their right to freedom of speech when discussing their children on social media. Furthermore, the high awareness of laws and regulations might be influenced by the lack of specific child privacy laws in Thailand, leading parents to perceive the necessity for more explicit legal provisions.
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