Digital Human Resource Professionals Empowering Talent in the Tech Era

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polwasit lhakard


The purpose of this research was to study the skills and desirable characteristics of human resource professionals in the digital age, with the aim of enhancing their competitiveness. Both quantitative and qualitative approaches were employed in the study. A sample size of 380 was available for the quantitative portion, while the sample size was 10 in the qualitative section. The results of the research indicated that human resource professionals need to possess various skills in the digital age. These include entrepreneurial and business skills, knowledge and abilities, digital skills, human relations skills, and leadership skills. Furthermore, the overall characteristics required of human resource professionals in the digital age were identified. These include characteristics and duties, organizational management, knowledge, personal qualities, and organizational communication. Based on these findings, guidelines were generated for cultivating desirable skills and attributes in human resource professionals. Employers ideally should implement a framework that facilitates the development of these skills and characteristics at a high level. Also, strategic management practices should be incorporated to assess forthcoming trends and enhance operational efficiency and effectiveness.

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