Services Management Model on Thai Traditional Medical of Government Public Health Services in UbonRatchathani Province

Abstract

The research aimed to study the state ofservices, tocreateand to evaluate the services management modelon Thai traditional medical of government public health services in UbonRatchathani province.The
participants used in this research were person who related to Thai traditional medical servicessystem from 20 hospitals in UbonRatchathani province.
The research population were 60 participants selected by a purposive sampling technique consisted of hospital executives, health-care providers andclients. The research instruments were the structure interview, the focus groups and the questionnaire. Data collected were analyzed by means, standard deviation, and content analysis.The research findings were as follows:(1) The overall of condition of services on Thai traditional medical of government public health services in UbonRatchathani province was found to be at a moderate level. When considered individual aspects, responsivenessis the highest level, the inferiors are empathy, tangibles, reliability, and assurancerespectively.
(2) Services management model on Thai traditional medical of government public health services in UbonRatchathani provinceis associated with the third-party groups, including (2.1) hospital executives : responsible for formulating policy and guidelines to health-care providers and operate by supportfinancial, staff, medical supplies, investment, equipment, supervision development, services system and network(2.2)health-care providers: led by hospital executive’s policy into practice and operate by using polite speech, communicate accurately, consistently in service, easy access, offers a convenient responsive service and treatment efficiency (2.3)clients: patient or who need health care and are operated bydiagnosis, treatmentusing herb, foot massage, herbal compress and herbal steam.And (3)The model yielded the suitability at the highest level and the possibility at a higher level. Services management aspect derived from model implementation resulted in an increase of hospital executive’s support, health-care provider’s practice and client’s satisfaction.