Tourism Services of Klonghae Floating Market

Abstract

This research aimed to study tourism services of Klonghae floating market and verify the relationship between personal information and tourism services. The services were divided into 7 aspects: product, price, place, promotion, physical evidence, people and process. The results revealed that overall score of tourism services was good with the highest and lowest score were people and physical evidence respectively. The relationship study found that gender did not relate to tourism services. However, age, income and residence appeared relative low relationship. Additional, education showed low relationship only with place, promotion and physical evidence. The suggestions from this study should improve the most are the physical evidence to increase ability for tourism services of Klonghae floating market