Arts and Culture Museum Management Model in University

Abstract

The purposes of this research are 1) to study the management conditions of Arts and Culture Museum in two universities which are Burapha University as well as Thaksin University and 2) to suggest the suitable model for the management of Arts and Culture Museum for Faculty of Fine Arts, Srinakharinwirot University. The target groups 9 persons, used in this research are the directors and staffs who are responsible for the operation of Eastern Center of Art and Culture, Burapha University and Art Museum, Thaksin University during the year of 2011-2015. The interview form is a research instrument for collecting data. The research findings are as follows:

1. The management conditions for the operation of the two art and culture museums are as follows: 1) the missions and the management of the museums apply the same management structures and strategies of those that are under the institutes relating to art and culture. The dean or the director of the institute will be appointed to be an administrator of the museums. The permanent staff in charge will not exceed 1 or 2 people. Therefore, the museums rely primarily on the collaboration with both internal and external institutes in order to accomplish their goals. Also, they run their own activities and services to let people use a space in the museums; 2) the operation network of the museums will be established by the collaboration between public and private sectors, artists, and international organizations; and 3) Community, social and cultural capital supporting from each institute will help subsidize and support the operation of the art and culture museums to continuously accomplish their goals and create expected outcomes.


2. The suitable management model for the operation of art and culture museum is that it should specify the organizational structure and the management strategies that emphasize on providing the academic services for an urban community to generate the academic income as it is the Autonomy university and also on recruiting a professional director who has expertise and experiences in running art and culture center or a learning hub in order to manage systematically and continuously. Moreover, the lean management method and active media and technology management should be implemented. Also, it should formulate a plan and strategy to create the database for art and culture and function as an art and cultural learning hub for universities located in the central region of Thailand aiming to be acknowledged both in national and international level.