Factors Affecting to Develop Gift Products of Ban Na Sa-Ung To Support Community-Based Tourism

Abstract

The purposes of the research were 1) to study the identities of gift products of Ban Na Sa-Ung, Petchaboon Province, 2) to assess the potentials of gift product development, and 3) to find out factors effecting the gift product development to be a High Demand Products of Department Store in order to Support High Valued Community-Based Tourism by applying PAR research. The sampling group was 25 people consisting of the gift producers, local communities including tourists who visit in tourist attractions at Tambon Wang Ban, Petchaboon province. The research tools were surveying, participatory observation, group discussion, and in-depth interviews in order to synthesis knowledge and content analysis.

          The results found that most of the gift products of this community were agricultural products such as highland rice, tamarind, cauliflower, persimmon, etc. There are also products representing local ethnic groups, which are woven and embroidered fabrics of the Hmong groups. Regarding, the potentials of souvenir products that can be further expanded to lead to the department store market, the result found that the gift products of Ban Na Sa-Ung community were diverse, however, there were still limited factors in quality and production processes that did not meet the safety standards of agricultural products including requesting various organic vegetable certification. The factors affecting the gift product development of Ban Na Sa-Ung community to be a product that has been accepted by the department store market, consisting of product quality, consumer groups, transportation, business knowledge, cost or capital for product development, Legal rights, and ethnic differences And market competition