A Development Local Museum Management to Promoting Community-Based Tourism of New Normal in Ubon Ratchathani Province

Abstract

The objectives of the research were 1) to study a behavior of Thai tourists visiting
local museums, 2) to evaluate the communities’ potential of the museum management
and 3) to suggest the guidelines for the development of the local museums in Ubon
Ratchathani province. The samples used were 400 Thai tourists, and 5 individuals concerned.
The research instruments were a questionnaire, and a semi-structured interview.
The research findings were as follows. 1) A majority of tourists came to the local
museums thanks to the museum being source of learning and a tourist attraction. The aims
of their travelling were to learn more about history, a way of life, culture, and local wisdom.
They usually travelled on Saturday and Sunday, mostly with two friends. They had gotten
information available online like Facebook/Instagram/Twitter; their expenses were less than
1,000 baht. 2) The potential to manage the local museums in order to promote tourism
included management, participation, knowledge management, hosting a performance,
travel routes, communication, service management, and security and safety. All these
averaged at a high level. 3) The development of tourism in question could be done in the
following: participation, experience, performance, travel routes, information technology,
administration, marketing and security.