Community Product Marketing Communication Tool to Achieve Consumer Path in the New Normal Era

Abstract

The determination of marketing communication strategy is an important factor, which leads to the popularity of products among consumers. But this is a new and difficult community or OTOP product manufacturer. It will be necessary to adapt to the new norms of consumer behavior and lifestyle. Different from the traditional consumption behavior. The purpose of this paper is to explore the changes of marketing communication strategy due to the development of digital technology. The theme of this article is about lifestyle changes due to the coronavirus. The way of modern consumers in the past The consumer roadmap in the digital age is determined to adapt to the community product marketing strategy in the new normal era The use of digital communication strategies in the new era The results of this study will contribute to the formulation and adjustment of communication strategies in OTOP enterprises and communities. Maintain a new and standardized lifestyle.