Study of behavior and satisfaction in using purchasing product online shopping on application of muang district phetchabun province

Abstract

The purpose of this research to 1) study the behavior in using purchasing product online shopping on application of muang district phetchabun province and 2) study the satisfaction in using purchasing product online shopping on application of muang district phetchabun province. The sample used in this study was the people living at muang district phetchabun province of 400 people. tool used in the study include and the satisfaction assessment form. the data were analyzed by using the percentage, mean and standard deviation.    

The results showed that study of  behavior and satisfaction in using purchasing product online shopping on application of muang district phetchabun province. it was found that the respondents had a behavior of using online ordering service the application 1-2 times a week. there is access from 6:01 – 12:00 am. use online ordering service  an application on a mobile device. get to know the application and order products through the lazada application. ordering of telephone and communication devices. by ordering products in the workplace the cost of ordering products is not more than 500 baht. sources that know about the application, order products by searching through the website. www.google.com and online ordering, payment a paypal. and the results of the study on the satisfaction in using purchasing product online shopping on application the overall satisfaction was at a high level ( = 3.93, SD.= 0.83).