The Model of Lanna Creative Cultural Tourism

Abstract

The purposes of this research were 1) to study and survey the potential of cultural tourism in Lanna; 2) to develop the creative cultural tourism of activities and routes in Lanna; and 3) to create a creative cultural tourism program in Lanna. This study was a qualitative research method using documents tool and interviews with 28 key informants, target group practice with 21 person and data were analyzed by descriptive content.

The finding were as follows; 1. The potential of cultural tourism classified into 4 things: 1) The cultural tourism potential of traditional tourist destinations, including the religious dimension, an identity and wisdom, the nature and ecology dimension and the arts dimension; 2) Potential for the development of creative cultur includes the religious tourism, the local ethnic and cultural tourism, and natural tourism near the creative space; 3) Analyze the potential of cultural tourism in Lanna according to the BCG model that relies on five factors as: (1) local food; (2) the role of the area owner; (3) Local products; (4) Local activities ; and (5) Local festivals.

2.Development of activities and creative cultural tourism routes are as follows: 2.1) Developing knowledge in traditions, culture, and community identity; 2.2) Tourism development process in creative areas; 2.3) Designing activities that relates beliefs, wisdom and culture. linked to main tourist areas and participation with network partners 2.4) Lessons learned and information returned to the community to be further developed or developed in nearby areas.

3.Creative cultural tourism programs divided into 3 programs: 1) Cultural tourism program with community participation; 2) Creative cultural tourism program with art; and 3) Creative cultural tourism in nature.These travel program will be improved the quality of life forward BCG model and to be the conservation local wisdom to ensure sustainability.