Potential and Skills Enhancement of Human Resource Towards Community Based Tourism Management for Sustainability in Pa Miang Subdistrict, Doi Saket District, Chiang Mai Province
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Abstract
The purposes of this study were 1) to study and analyze people’s potential to manage their tourism with participatory 2) to develop potential and abilities of the people in tourism management with participation and 3) to provide methods to enhance potential and abilities tourism management of Pamiang Subdistrict, Doi Saket District, Chiang Mai. The target group consisted of 226 Pamiang community leaders and villagers. The research instrument was the questionnaires. Percentage, mean and standard deviation were used. The results were as the following;
Pamiang community leaders and villagers were mostly 51-60 years old and had got the secondary level or lower. This affected their knowledge to manage their community tourism, group management, as well as English knowledge and skills. However, they would like to develop themselves to get good jobs, earn more money, and support the tourism expansion.
According to their information, human potential and abilities enhancement were set by collecting their tourism information, rearranging, creating self-learning English and creating web application http://www.route pamiang.com/2022/index.php. Besides, providing knowledge about community tourism management including 1) community tourism and 2) group management were set to support tourism working efficiently.
Increasing human potential and abilities concepts for knowledge and abilities to manage community tourism with sustainability would achieve if their working was continuous systematically. This included 1) to study and analyze human potential and abilities about tourism management 2) to increase potential and abilities using requirement, needs, jobs, and incomes 3) to provide methods for enhancing potential and abilities to manage tourism such as administration, human development, development of tourism activities and learning resources, public relations, community participatory, and community consciousness cultivation for efficient tourism management and sustainable living standard development.
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