The Development of Participation Model in Corporate Social Responsibility of Private Organizations in the Gateway City Industrial Estate, Chachoengsao Province

Abstract

     The purposes of this research were to: 1) study factors affecting the participation in corporate social responsibility of private organizations in Gateway City Industrial Estate, Chachoengsao Province; and 2) develop guidelines for participation model in corporate social responsibility of private organizations. In this study, the researcher used mixed methods of quantitative research and qualitative research. The sample used for quantitative research consisted of 231 administrators/representatives of private organizations in Gateway City Industrial Estate, Chachoengsao Province, obtained by purposive sampling. The tool used for data collection was a questionnaire. The statistics used for data analysis were percentage, mean, and standard deviation. The sample for qualitative research was comprised of 20 key informants, namely: representatives of private organizations, community leaders, villagers, and related government officials. The tool for data collection were in-depth interviews. The collected data was analyzed by means of content analysis.

The results of the study were as follows:

1) Factors affected the participation in corporate social responsibility of private organizations in Gateway City Industrial Estate, Chachoengsao Province, were (1) organization context, which was comprised of social, economic, and political aspects which, as a whole, was at a moderate level; (2) organization input, which was comprised of management and personnel resources, which was at a high level, while leadership and budget was at a moderate level; and (3) organization process, which was comprised of planning and evaluation, as a whole, was at a moderate level.

2) The participation model in corporate social responsibility of private organizations, was approved by experts who remarked the model which stressed the realization of organization administrators, their personnel in the community, environment potentiality, and active participation in the development of the community and environment. There was appropriate and efficiently applicable in Gateway City Industrial Estate, Chachoengsao Province, and other similar areas.