Quantitative Evaluation of Genius Loci in High-Tech Science Parks Using the Analytic Hierarchy Process (AHP): a Case Study of Qilu Software Park

Abstract

In the development of modern science and technology parks, spatial design has empirically prioritized functionality and technological expression while overlooking the cultivation of cultural identity and emotional connection. Although Qilu Software Park possessed a solid spatial foundation, it remained insufficient in terms of cultural depth, ecological design, and user perception, resulting in a weak articulation of its genius loci. This study performed Qilu Software Park as a case study. It employed the AHP to identify the key factors influencing genius loci across three dimensions: cultural significance, spatial environment, and user perception. The findings revealed that "public participation activities", "spring water culture", "integration of technology, nature, and the humanities," and "sponge city design" were perceived by users as the most influential elements, highlighting the central role of cultural identity and ecological awareness within the context of science and technology parks. The study affirmed the applicability of AHP in evaluating genius loci through multidimensional spatial cognition. It not only extended the practical application of architectural phenomenology in landscape design but also provided scientific support and quantitative reference for future spatial regeneration, cultural integration, and ecological decision-making in science parks, demonstrating substantial theoretical and practical value.