From Research to Public Relations Planning

Abstract

One process of public relations affair which public relations practitioners seem to forget is “conducting research”. It is the way to find out the reality and the systematic findings which is analyzed with the principles and synthesized information for employing. For public relations affair, the research is very beneficial to be information for decision making, planning and implementing the public relations with efficiency. However, research is not important in public relations affair because the practitioners lack time and do not think about their importance. In fact, the research relates to other processes in public relations circle; namely, the research is the first process in collecting information which is necessary for public relations. This process will bring to plan with principle.