Advertisement: Consumption Culture in Thailand

Abstract

Nowadays, the utility of consumer goods is not the only one that has been consumed, but we also devour the consumption of signs along the way. Thus, the consumption of signs is to convey the contemporary style of living including the characteristics of the consumer. As we have to pay a very high price for brand-name products that due to the presentation of those products through the global media itself. In order to indicate their product, they would need to use global image. On the other hand, the consumption of goods and services has different purposes to consumers. Some product such as food, cloth, car or even house has been represented to be valuable. Therefore, advertisement has become a significant tool in communicating about attitude and other things about appearance themselves in order to demonstrate social relationships through patterns of consumption of goods and services. By the time consumption patterns are different according to the group's culture and lifestyle. Hence, advertising is extremely essential to create the culture of consumption in Thailand.