Needs Assessment of Healthy Organization: A case study of Panyatara Co.,Ltd.

Abstract

The objectives of this research are to assess the needs towards becoming a healthy organization and to study the healthy organization development guidelines of Panyatara Company Limited.  Representative samples of the research were 104 purposively selected office personnel and 5 executives of Panyatara Company Limited, i.e. General Manager on General Work Administration, Deputy General Manager, on Training, Assistant General Manager on Human Resources, Assistant General Manager on Information and Learning Media Administration and Expert on Learning Design and Development.  The research was carried out using 5-level scale estimation questionnaires and executive in-depth interviews.  Information was analyzed in respect of frequencies, percentages, averages, standard deviation and needs prioritization.

The study results revealed that: (1) In analyzing personal data of those who responded to the questionnaires, it was found that 53 responders, representing 50.96 per cent, were males; 49 responders, representing 47.12 per cent, were 25-34 years of age; 80 responders, representing 76.93 per cent, were bachelor’s degree or equivalent graduates; 32 responders, representing 30.77 per cent, performing in training agencies; 70 responders, representing 67.31 per cent, performing in central area (Bangkok/vicinities); (2) In analyzing facts and expectations towards becoming a healthy organization, it was found that the facts towards becoming a healthy organization of Panyathara Co., Ltd. was, in aggregate, at a great level where the average values were 4.11 in respect of organization health, followed by 4.08 and 4.02 in respect of the executive leadership and the personnel health, respectively; the expectations towards becoming a healthy organization of Panyathara Co., Ltd. was, in aggregate, at a greatest level where the average values were 4.80 in respect of executive leadership, followed by 4.78 and 4.74 in respect of the organization health and the personnel health, respectively. (3) Assessment of the healthy organization needs of Panyatara Company Limited in respects of executive leaderships, knowledge, skills and attitudes, organization health and quality, availability of innovations, resource utilization, environment and atmosphere, personnel health, commitments and loyalties, involvements, personnel harmony and amicability, problem solving abilities, attitudes towards colleagues and benefits from work performance by comparing the analysis result.   The overall reality towards becoming a healthy organization was at a great level and the overall expectations towards becoming a healthy organization is at the greatest level.  It was found male representative needs were in respect of personnel health while female representative needs were in respect of executive leaderships; the needs of representatives with 15-24 years of age and 35-44 years of age were in respect of executive leaderships while the needs of those with 25-34 years of age were in respect of personnel health and the needs of those with 45 years of age or more were in respect of organization health.  The needs of representatives with educational levels of lower than the bachelor’s and master’s degrees were in respect of executive leaderships, the needs of those with bachelor’s degree were in respect of personnel health.  The needs of Learning Service Center and County Training Unit were in respect of personnel health; the needs of Bangkok Learning Development Agency, training and academic education and customer development organization, general administration, human resource Finance and Accounting were in respect of executive leaderships; and the needs of Office / Distribution Training Agency and Franchise were in respect of organization health.  The needs of centralized representatives (Bangkok / vicinities) were in respect of executive leadership and the needs of county work were in respect of personnel health.  It was found from the analysis result that the needs were prioritized to be in respect of personnel health, organization health and executive leaderships, respectively; (4) The healthy organization development guideline and the results of the in-depth interviews of executives of Panyatara Company Limited were obtained. The development directions were in respect of personnel health, which included commitments and loyalties to the organization, personnel harmony and amicability, problem solving abilities, attitudes towards colleagues and benefits from work performance, in respect of organization health, which included organization health, availability of innovations, resource utilization, environment and atmosphere, and in respect of executive leaderships, which included  knowledge, skills, and attitudes, to be developed appropriately and efficiently leading to development towards becoming a healthy organization and towards sustainable business operation of Panyatara Company Limited.