A Cultural Capital Management Model for Creative Tourism in Thailand

Abstract

The purpose of this research was to create a cultural capital management model for creative tourism in Thailand. This qualitative research was conducted by collecting the data from 8 creative tourism spots that had their own uniqueness and diversity that relating to the tourism. The samples were 24 key informants selected by purposive sampling and also 14 key informants chosen by snowball sampling. The in-depth interview was used as research tool for  collecting the data which were then analyzed by means of content analysis. The research findings revealed that the cultural capital management for creative tourism contained 5 aspects, including 1) creative community management, 2) creative story management, 3) creative activity management, 4) creative communication management, and 5) creative impact management. The model was generated by integration of these 5 creative management aspects that could lead to creative tourism and hence economic benefits; meanwhile, this model also concurrently considered the impacts on social, environmental, and cultural sustainability of communities.