A Survey on Properties and Forms for Popular Facial Skin Care Products in Social Media

Abstract

Cosmetic has currently presented in various forms and properties. Many factors have affected the purchasing and decision-making. The objective of this research was to survey the popular properties and forms on facial skin care products in social media. The sample was 385 facial skin care users aged 20 years and over. The data were collected from July to August 2020 by online questionnaires. The descriptive statistics was analyzed in terms of frequency, percentage, mean, and standard deviation. The results showed that the majority of respondents were female (86.50%), age between 20-40 years (48.05%), education level of Bachelor degree (73.77%), occupation government officials or state enterprises (51.17%), and average income per month more than 30,000 Baht (44.94%). Almost half of the respondents have combination facial skin types (44.94%). They preferred facial skin care products with moisturizer (62.60%), and in creams form (58.40%). Respondents have highly concerned about the properties and forms of facial skin care cosmetics and the changes of them sometimes. The main reasons for choosing properties and forms were for beauty (62.86%). The frequency for cosmetic purchasing was less than 2 times per month (66.23%). The budget of each purchasing was more than 500 baht (61.56%). The main decision-making was the properties matched their need (72.99%). The age and facial skin types have influenced for choosing and purchasing of different properties in facial care products. The findings could be benefit for entrepreneurs to plan the facial skin production according to the satisfied consumers in age and facial skin types.