The Concept of LINE Sticker Design and Development for Orphans and Poor Children in Southern Border Provinces

Abstract

The purpose of this research was to study design concepts and to develop LINE stickers for orphans and poor children in southern border provinces. The sample was from public and private sectors working for orphans and poor children, LINE sticker design specialist, and Muslim customers who used to purchase and use LINE stickers. The mixed method was employed in this research. The data derived from focus group, development action, and questionnaires. The qualitative data was analyzed and compared by a rational description. In addition, the quantitative data was processed to find the frequency and percentage. The results of the research revealed that 1) the concept of design and development of LINE stickers should be created in two sets, namely a boy's outfit called "Yateem Boy" and a girl's outfit called "Yateem Girl" dressed in traditional Muslim clothes. The color scheme emphasized green, white, and yellow to represent Islam, purity and fun respectively. For the personality, it focused on optimism, humor, and positive thinking; 2) The development of LINE stickers has been performed by prototypes of LINE stickers in 3 types per set with using a satisfaction questionnaire from Muslims in southern border provinces. There were 2 types of Yateem Boy and 1 type of Yateem Girl who received the most satisfaction. Consequently, researchers were able to use LINE stickers to develop 24 additional models for LINE stickers. It was ready to upload stickers for distribution. For the price of a set of stickers 55 baht per set, it has received money from selling in LINE sticker sets, a total of 33,000 baht. The money has been donated for orphans and poor children in southern border provinces, totaling 33 people, 1,000 baht each.