The Management Model of Creative Community-Based Tourism: a Case Study of Ban Mai Subdistrict, Phranakhon Si Ayutthaya District, Phranakhon Si Ayutthaya Province

Abstract

This study was qualitative research. It aimed 1) to study the potential of community tourism in Ban Mai subdistrict, Phra Nakhon Si Ayutthaya district, Phra Nakhon Si Ayutthaya province; 2) to analyze the potential of creative community tourism in Ban Mai subdistrict, Phra Nakhon Si Ayutthaya district, Phra Nakhon Si Ayutthaya province; and 3) to present the creative community tourism management model of Ban Mai subdistrict, Phra Nakhon Si Ayutthaya district, Phra Nakhon Si Ayutthaya province. The Research instruments were the community checklists, tourism resource audit checklists, a structured in- depth interview, and focus group. The results found that 1) Ban Mai subdistrict was a lowland community in the central region. In the potential for cultural resources, the 6 ancient temples were found in Ayutthaya period. This historical area was called “Thung Makham Yong” where was full of local wisdom, namely wood carving. The wisdom has been inherited from ancestors. It became the main occupation in the community surrounded by Lao Wiang ethnic group; 2) Ban Mai subdistrict had the potential for tourism development, in particular its location near the Phra Nakhon Si Ayutthaya Historical Park. It was an old community dating back to the Ayutthaya period. The Chao Phraya River has been flowing through this community. The village performed the wood carving handicrafts. There were a variety of tourism activities, including community leaders, religious leaders, and villagers intending to develop the creative tourism; and 3) The researcher presented the management model of creative community tourism based on TOWS Matrix synthesis. It determined the creative community-based tourism route in Ban Mai subdistrict