Strategy for Developing Sustainable Community-Based Tourism with the Sufficiency Economy in Ban Klong Chanuan, Village No. 5, Chumphon Subdistrict, Sathing Phra District, Songkhla Province

Abstract

This research aimed to 1) study the potential of developing sustainable community-based tourism; and 2) propose strategies for developing sustainable community-based tourism with the sufficiency economy in Ban Klong Chanuan, village no. 5, Chumphon subdistrict, Sathing Phra district, Songkhla province. This participatory action research performed in-depth interviews and focus groups with 20 key informants from the government, private sector/entrepreneurs, community sector, and tourists. The research was analyzed by data triangulation and SWOT analysis & TOWS matrix.
The results found that 1) Ban Klong Chanuan presented various tourism resources, including nature, history, local tradition, and organic farms. The community members have managed the tourism and marketing altogether. They participated in the development of tourism in the community. There were tourism activities which created impressive experiences for tourists.2) Strategies for developing sustainable community-based tourism with the sufficiency economy for SO strategy, WO strategy, ST strategy and WT strategy, a total of 14 strategies. The new knowledge proposed as the SCOTS Model consist of S (Sufficiency Economy) applying the sufficiency economy, C (Collaboration) combining members in the community and nearby villages, O (Organization) setting up a community committee to work in tourism, T (Training) training to the members and youth in the community, and S (Sustainable) tourism management has considered the sustainable community.