Innovation of Organization Administration in Digital Age to Support the Green City of the Pak Kret City Municipality

Abstract

The objectives of this research were 1) to study the problems of innovation of organization administration in digital age; 2) to investigate the guidelines on innovation of organization administration in digital age; and 3) to propose the model of innovation of organization administration in digital age to support the green city of the Pak Kret City Municipality. The concept of innovation of organization administration in digital age was applied as the conceptual framework of the independent variable, while the Green City Management Concept was applied as the conceptual framework of the dependent variable. A questionnaire was used to collect data from 399 samples residing in the Pak Kret City Municipality. The findings revealed that: 1) The most notable problem of innovation of organization administration in digital age was technology; 2) The most remarkable guideline on innovation of organization administration in digital age was technology; and 3) The model of innovation of organization administration in digital age to support green city of the Pak Kret City Municipality based on the concept of innovative management in digital age should consist of seven aspects in order of importance: (1) people’s interest, (2) technology, (3) democracy, (4) dependability, (5) initiative, (6) continuous improvement, and (7) coordination network. The Pak Kret City Municipality or other local administrative organizations could apply the model of innovation of organization administration in digital age to support the green city, which was the new body of knowledge from this research, as its administrative guidelines or Key Performance Indicators to support the green city with periodic evaluation. Further research for its future administrative development should be supported by the green city based on the people’s interests. People could implement a model as the basis for their participation, follow-up, and monitoring of the city municipality’s innovative development of organization administration in digital age to support the green city.