Model of Sustainable Community Tourism Program for Ban Klong Chanuan, Moo 5, Chumphon Sub-district, Sathing Phra District, Songkhla Province

Abstract

This research aimed to 1) study the components of tourism (5A's) in the community; 2) design tour programs and tourism activities in the community;and 3) assess the satisfaction of pilot tourists towards the components of tourism (5A's) at Ban Khlong Chanuan community, Village No. 5, Chumphon Subdistrict, Sathing Phra District, Songkhla Province. It was a mixed-methods study using qualitative methods with 30 key informants, including representatives from the Chumphon Subdistrict Administrative Organization, tourism groups, organic farming groups, OTOP product groups, local wisdom and community leaders, and conducted in-depth interviews and focus groups. Data were analyzed using content analysis and summative analysis. The quantitative research consisted of 60 tourists from the government sector, private sector/entrepreneurs and tourists with questionnaires. Data were analyzed using frequency, percentage, mean, and standard deviation. The results found that 1) the components of tourism consisted of 1.1) Attractions were Trapang Phra pond, Khao Khuha Cave, Sirithamwimutti Meditation Center (Khao Setthi), Na Plae Monastery, Ratchaprathit Temple (Phakho Temple), the tradition of draping the Phra Suwanna Malikka Chedi Srirattana Mahathat and gilding the image of Somdej Chao Phakho (Luang Pu Thuad walking on fresh sea water) and made and off-season offering of robes and other needs to monks ceremony, local food, the villagers' way of life and group of palm sugar makers. 1.2) Accessibility was convenient and safe. There were asphalt and concrete roads, directional signs, and access by private vehicle. 1.3) Accommodation: There were homestays available in the community. 1.4) Amenities included parking lots, restrooms, restaurants, coffee shops, souvenir shops, convenience stores, a sub-district health promotion hospital, trams, motorcycles, and motorcycles with sidecars. 1.5) Activities were making palm sugar and palm sugar products, making palm sugar mould from palm leaves. 2) Presenting with a one-day community tourism program, which consisted of religious tourism and community enterprises, and 3) Tourist satisfaction with community tourism, ranked from highest to lowest mean: accessibility, attraction, amenity, activity and accommodation.