Communication Design in New Normal Communication Design in New Normal

Abstract

   The environment of globalization or the digital age. The communication process can be considered as one of the key aspects of management in order to achieve its objectives. And from the crisis of the Covid-19 virus that is spreading at the moment, a new way (New Normal) has occurred in today's world society. It is a guideline to change behavior. This new lifestyle It consists of a way of thinking, a way of learning, a way of communicating, a practice and a management. Humans have to adapt to cope with the present rather than maintain traditional ways or remember the past. It is necessary to change lifestyles all over the world. With the nature of communication that is fast, free, without borders and without seeing the face of the other party. It makes perceptions and lifestyles look different from the past. New life skills must be learned and practiced. Digital Quotient skills are therefore important. especially communication skills in the digital age Digital communication is one of the driving forces that can alleviate the crisis to a certain extent. The communication design It is a design that aims to create interpersonal understanding. This interpretation will improve the format. It is a design that aims to make the media delivered to be easy to understand, easy to remember, and attract attention. by the method of making letters, symbols, print media and media broadcasting, etc. Therefore, communication design needs to be constantly evolving or it has to be invented. to meet human needs Communication design in a new way Therefore, it is related and related to the daily life of society that has to adjust behavior according to the situation.