Collaborative Governance of Kabok Tia Subdistrict Administrative Organization in Kabok Tia Community Tourism Development of Noen Kham District, Chainat

Abstract

   This quantitative study aimed to examine the factors of collaborative governance within the Kabok Tia Subdistrict Administrative Organization (SAO) that influence community tourism development in Kabok Tia, Noen Kham District, Chainat Province. The study population, consisting of 48 individuals—including SAO administrators, council members, and staff—was used as the sample. Data were collected through a structured questionnaire comprising four sections with a total of 16 items. The instrument demonstrated high reliability, with a Cronbach’s alpha coefficient of 0.935. Data were analyzed using descriptive statistics (percentage, mean, and standard deviation) and multiple regression analysis.

   The findings revealed that: 1. organizational leadership was the most influential factor in collaborative governance for community tourism development, followed by cooperation formation, inter-organizational relationship structure, and administrative processes, respectively; 2. the SAO’s community tourism development activities were most prominent in identifying community potential and fostering collaborative development, followed by exploring tourism opportunities and promoting communication channels, whereas activities related to enhancing learning for quality of life were least emphasized; and 3. collaborative governance factors significantly affecting community tourism development were leadership and administrative process factors (p < .05), while inter-organizational relationship structure and cooperation formation factors were not statistically significant.