A Review of Importance and Analysis Method of Stakeholder Collaboration for Festival Management as an Urban Strategy
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Abstract
Festival as a cultural activity could lead to the building of a creative community that is necessary for the formation of a cultural capital and the success of a creative city. In order to develop a festival that could create a positive impact on locals, the collaboration of stakeholders from all sectors is significant in determining the format of the festival that is suitable for the development goals and identity of the city. In addition, social network analysis could help to understand festival stakeholders within the network, as well as their roles and relationships, and to provide guidelines that are appropriate to further use festivals as an urban strategy. Currently, in Thailand, there is the term Festival Economy, which is an idea to drive the economy through the festivals, established to be a tool to attract tourists and develop the economy of the city through the festival. Thus, this paper aims to gather ideas, theories, and mechanisms that could lead to a collaboration of stakeholders to use festivals as an urban strategy and provide guidelines regarding forms of the collaborative development process that are suitable for Thailand.
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